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Are you using Google Adsense to monetize your website pages? If you are, how effective is it?

The reason I am asking is because lately I’ve been hearing a lot about “Ad Blindness”. What is ad blindness you ask? Ad blindness occurs when the same person, or same people visit your website, blog, or forum over and over again and because it becomes so common to them, they no longer even notice your banner ads. And, it is not limited to just Google Adsense, it happens with all types of print advertising. It has to do with the minds ability to filter unnecessary minutia from information it deems worthy.

How awful is that? You work so hard on getting your website to look a certain way. You even spend extra time picking out the right products to promote and the right banners to use in those promotions only to discover that the click through rate is diminishing instead of increasing.

Now you could do what all the guru’s are advising, which is to try different size banners and color schemes. In fact how many times have you heard that putting your add in a place above the fold increases your click through rate significantly. Listen, that advice may or may not work, I dont know, but one thing I do know and that’s audio ads make the point.

Publish NetAudioAds Adlets

The prevailing wisdom is that audio adlets just do not work, that people will be turned off by audio ads, and that audio adlets will drive traffic away for your site rather than to it. The truth of the matter is that audio ads convert just as good, or in some instances better, than the traditional play per click.

The science of it all is very interesting. But in layman’s terms because I am no scientist, this is how it works. As humans we have five senses (some people may have less due to illness or birth defects, etc. and some may have that elusive 6th sense, ie, ESP - extra sensory perception). The five senses are the ability to see, smell, taste, touch, and/or hear. Because we live in high tech times, and everyone is always on the go, our senses, especially the ability to see and hear, have learned to filter out information that is redundant or deemed not needed, that is why some teenagers are able to do homework while the music is blaring.

And Television?
There are many reasons why television advertising is said to be diminishing, but one reason is because people have learned to filter them out. For example they use those three minutes to go to the bathroom or grab a snack. On the Internet, people have be come so accustomed to seeing banner ad images so frequently that they to have actually become less effective than they once were: “Ad Blindness”.

Now we all know the phenomenon that Youtube came to be, but why do you think this is so? It is because Youtube is using more than just the sense of seeing. Video is a great tool because it incorporates moving images with sound. When combined or mixed right, they evoke emotions that make us laugh, cry, feel happy, feel sad, feel hungry, etc. As an advertising medium on the Internet video is not cost effective. First it reminds us of television commercials and we already discussed why that medium seems to be failing, and second because people searching for things on the Internet usually want their information instantly. While video works great on sites like youtube, it doesn’t do as well for advertising en mass.

The format that is the most effective has only recently been introduced to the internet. That format is the audio ad. After many hours of testing and retesting, it has been determined that five to eight second audio ads are the most effective form for disseminating information. After countless dollars have been invested, the right vehicle has finally been developed, it’s called Net Audio Ads.

If you are one that listens to the guru’s, know that they did have some of the advertising concepts right. Namely, that one must grab hold of peoples attention, play with there feelings/emotions and direct them to take action.

The audio advertising that is about to saturate the Internet will change commerce as we know it. Even the nay sayers will have no choice but to participate because it will become the norm. Very basically, it will work similar to the way Google’s Adsense now works. A network of publishers will add some code to their website and the audio ads will begin to play. That is where the similarity ends. Audio Ads will be targeted in many different ways. Geography, time zone, type of service and others. For example, a surfer comes online searching for information about electronic dog fences. The surfer uses his/her favorite search engine and gets a list of sites with information on electronic dog fences. The first site he/she clicks open has a banner ad on top and several along the sides. The person reads the information on the site and decides that it is incomplete. He/she clicks on a site that has audio ads on it. First, as soon as the web page opens an audio ad plays. “Looking for Electronic Dog Fences, Pete’s Petshop is the ideal place to look. Click the number 1 on your keyword for more information”. Which ad would you say is more effective? If you said the audio ad you would be right. You would be right for several reasons. The surfer was not interrupted from what he or she was searching for “electronic dog fences”, in fact, the surfer’s job was made easier because he/she was told exactly where to go for more information. Isn’t that amazing? That feature of instructing your surfer to click on the number one for more information is what is called key to play.

Audio ads do not occupy any screen space, meaning that the surfer or viewer, or as we call them listener’s, entire computer monitor is still free for whatever information the site is displaying. With audio ads, the listener never has to leave your site. With the key to page options (there are several features available) a separate window opens to display the information when the window is closed he/she is still on your site. And if the listener is on your site for three minutes or more, another ad is played.

So using the old pay per click advertising methods may soon go the way of the dinosaur- extinct. In the mean time, why not use both methods, Google’s Adsense and Audio Ads?

For more information on the audio ad affiliate program click here, by the way the affiliate program is multi tiered so that you can make money from the people you refer both as affiliates or as advertisers.

If you ask me, this is really a no brainer. Audio Ads are here and will become a powerful marketing tool… that is until someone invents something much more effective. But hey, that may take another hundred years.

Publish NetAudioAds Adlets

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